We all sort our mail over the trash can, and three fleeting seconds are all it takes to decide what to keep and what to throw away. We call it The Three Second Window, and it’s the most important three seconds in direct marketing today.
High-Impact Direct Marketing is the approach that recognizes the importance of The Three Second Window and the value of cutting through mailbox clutter to make a sale.
Download the entire 32 page Three Second Window PDF now.
By Darby Roach
You know the government’s “Do Not Call” list? The one that’s supposed to stop telemarketers from calling? Well, I’d like to see the same thing for junk mail… [read more]