We all sort our mail over the trash can, and three fleeting seconds are all it takes to decide what to keep and what to throw away. We call it The Three Second Window, and it’s the most important three seconds in direct marketing today.
High-Impact Direct Marketing is the approach that recognizes the importance of The Three Second Window and the value of cutting through mailbox clutter to make a sale.
Download the entire 32 page Three Second Window PDF now.
Darby attends an average of five DM seminars a year to stay abreast of the latest thinking. Below you’ll find a list of notes that he’s taken during various lectures, seminars and classes.
This was one of the best and most intense seminars I have attended.… [read more]
In August I attended the DMA List Vision seminar in New York… [read more]