F5

FirePass® General Acquisition Premium Mailer

F5 identified hot leads who were interested in their remote access product, FirePass®. They asked us to come up with a high-end mailer that would help them close the sale.

We developed this highly interactive, brain-burning, origami-style folder, which was a challenge to get into.

Once prospects figured it out, they were rewarded with a letter and goodies from F5.

We pushed the envelope and it paid off. The piece was such a success that they decided to roll it out over the next year.